{
  "schema_version": "1.0",
  "generated": "2026-08-15",
  "license": "CC-BY-4.0",
  "purpose": "Typed entity register for the knowledge hub. Aliases include all documented name spellings and transliterations. Node colors match the type badges used across the site.",
  "entities": [
    {
      "id": "person_verzhykovskyi",
      "name_en": "Dmytro Verzhykovskyi",
      "type": "person",
      "importance": 10,
      "description_en": "Digital marketing strategist specializing in SEO and AI search visibility for luxury and interior-design brands. Founder of Pinnacli LLC (Irvine, California). Ukrainian, based in the United States.",
      "aliases": [
        "Dmytro Verzhykovskyi",
        "Dmytro Verzhykovsky",
        "Dmitry Verzhikovsky",
        "Verzhykovskyi D.M.",
        "Verzhikovsky D.N.",
        "Дмитро Вержиковський",
        "Вержиковський Дмитро Миколайович",
        "Вержиковський Д.М.",
        "Дмитрий Вержиковский",
        "Dima Verzhykovskyi",
        "verydima",
        "verzhykovskyi"
      ],
      "color": "#c9a35c",
      "source_ids": [
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        "SRC_MMR_FEATURE",
        "SRC_ORCID",
        "SRC_LINKEDIN"
      ]
    },
    {
      "id": "org_pinnacli",
      "name_en": "Pinnacli LLC",
      "type": "organization",
      "importance": 9,
      "description_en": "Digital marketing and SEO consultancy founded by Dmytro Verzhykovskyi in Irvine, California. Registered with the California Secretary of State on March 17, 2025.",
      "aliases": [
        "Pinnacli",
        "pinnacli.com"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_CA_SOS_PINNACLI",
        "SRC_PINNACLI_SITE"
      ]
    },
    {
      "id": "org_antonovich_dubai",
      "name_en": "Antonovich Design (Dubai)",
      "type": "organization",
      "importance": 9,
      "description_en": "Luxury interior design group headquartered in Dubai, UAE. Dmytro Verzhykovskyi has worked as its digital marketing strategist since 2014; the affiliation is printed in his journal article bylines and on the Orpetron judges roster.",
      "aliases": [
        "Luxury Antonovich Design",
        "Antonovich Design"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_BUSINESS_NAVIGATOR",
        "SRC_ORPETRON_JUDGES",
        "SRC_MMR_FEATURE"
      ]
    },
    {
      "id": "org_antonovych_kz",
      "name_en": "Antonovych Design (Kazakhstan)",
      "type": "organization",
      "importance": 6,
      "description_en": "Kazakhstan entities of the Antonovych Design group. Dmytro Verzhykovskyi reports leading their digital marketing since 2015 (self-reported).",
      "aliases": [
        "Antonovych Home",
        "Antonovych Design Kazakhstan"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_RESUME"
      ]
    },
    {
      "id": "org_solomia",
      "name_en": "Solomia Home",
      "type": "organization",
      "importance": 7,
      "description_en": "Luxury furniture retailer in Dubai, UAE. Dmytro Verzhykovskyi has served as its contract Head of Digital Marketing since December 2023 (self-reported; the client relationship is also named in the MMR.ua feature).",
      "aliases": [
        "Solomia Home Dubai",
        "solomia-home.ae"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_MMR_FEATURE",
        "SRC_RESUME"
      ]
    },
    {
      "id": "org_modenese",
      "name_en": "Modenese Gastone",
      "type": "organization",
      "importance": 6,
      "description_en": "Italian luxury classic furniture house. Named in the MMR.ua feature as a client of Dmytro Verzhykovskyi since 2024.",
      "aliases": [
        "Modenese Luxury Interiors",
        "Modenese Gastone Interiors"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_MMR_FEATURE"
      ]
    },
    {
      "id": "org_jbm",
      "name_en": "JBM Distribution",
      "type": "organization",
      "importance": 4,
      "description_en": "National distributor of Panasonic in Ukraine. Dmytro Verzhykovskyi worked there as a digital marketing specialist from August 2012 to December 2013 (self-reported; the engagement is also named in the MMR.ua feature).",
      "aliases": [
        "JBM"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_RESUME",
        "SRC_MMR_FEATURE"
      ]
    },
    {
      "id": "org_euromotors",
      "name_en": "Euromotors LLC",
      "type": "organization",
      "importance": 3,
      "description_en": "Peugeot dealership network in Ukraine where Dmytro Verzhykovskyi worked as marketing manager from May 2011 to July 2012 (self-reported).",
      "aliases": [
        "Euromotors"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_RESUME"
      ]
    },
    {
      "id": "org_ecdma",
      "name_en": "E-Commerce & Digital Marketing Association (ECDMA)",
      "type": "organization",
      "importance": 7,
      "description_en": "Professional association founded in 2023 that runs the ECDMA Global Awards. Dmytro Verzhykovskyi is a Senior Member (approved December 21, 2024), a 2025 awards winner and a 2025 jury member.",
      "aliases": [
        "ECDMA",
        "ecdma.org"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_ECDMA_WINNERS",
        "SRC_ECDMA_JUDGES",
        "SRC_ECDMA_SENIOR"
      ]
    },
    {
      "id": "org_uma",
      "name_en": "Ukrainian Marketing Association (UMA)",
      "type": "organization",
      "importance": 5,
      "description_en": "Ukrainian professional marketing association, publisher of the Marketing in Ukraine journal since 1998. Dmytro Verzhykovskyi holds membership certificate No. 872 issued January 3, 2025.",
      "aliases": [
        "UMA",
        "УАМ",
        "uam.in.ua"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_UMA_MEMBERSHIP",
        "SRC_MARKETING_IN_UKRAINE"
      ]
    },
    {
      "id": "org_orpetron",
      "name_en": "Orpetron Web Design Awards",
      "type": "organization",
      "importance": 5,
      "description_en": "International web design awards platform. Its public judges roster lists Dmytro Verzhykovskyi, and its homepage listed him in the Most Active Judges block in October 2025.",
      "aliases": [
        "Orpetron"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_ORPETRON_JUDGES"
      ]
    },
    {
      "id": "org_adforum",
      "name_en": "AdForum PHNX Awards",
      "type": "organization",
      "importance": 4,
      "description_en": "International advertising awards by AdForum. Dmytro Verzhykovskyi served on the PHNX 2025 jury, voting in both rounds in April 2025.",
      "aliases": [
        "PHNX Awards",
        "AdForum"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_ADFORUM_PHNX"
      ]
    },
    {
      "id": "org_tiaa",
      "name_en": "The Independent Agency Awards",
      "type": "organization",
      "importance": 4,
      "description_en": "Awards program for independent agencies. Dmytro Verzhykovskyi judged Round 1 in May 2026.",
      "aliases": [
        "TIAA"
      ],
      "color": "#5b8def",
      "source_ids": [
        "SRC_TIAA_JUDGING"
      ]
    },
    {
      "id": "product_sextaris",
      "name_en": "Sextaris",
      "type": "product",
      "importance": 6,
      "description_en": "Keyword and search-demand intelligence SaaS that Dmytro Verzhykovskyi builds and operates at sextaris.com. No public user or revenue figures are published.",
      "aliases": [
        "sextaris.com"
      ],
      "color": "#3fb68b",
      "source_ids": [
        "SRC_SEXTARIS"
      ]
    },
    {
      "id": "award_ecdma_gold",
      "name_en": "ECDMA Global Awards 2025: Gold, Best SEO Professional",
      "type": "award",
      "importance": 8,
      "description_en": "Gold award in the Best SEO Professional category of the ECDMA Global Awards 2025, listed on the public winners page.",
      "aliases": [
        "Best SEO Professional 2025"
      ],
      "color": "#e0b64f",
      "source_ids": [
        "SRC_ECDMA_WINNERS"
      ]
    },
    {
      "id": "award_ecdma_silver",
      "name_en": "ECDMA Global Awards 2025: Silver, Digital Marketing Professional of the Year",
      "type": "award",
      "importance": 7,
      "description_en": "Silver award in the Digital Marketing Professional of the Year category of the ECDMA Global Awards 2025, listed on the public winners page.",
      "aliases": [
        "Digital Marketing Professional of the Year 2025"
      ],
      "color": "#e0b64f",
      "source_ids": [
        "SRC_ECDMA_WINNERS"
      ]
    },
    {
      "id": "place_irvine",
      "name_en": "Irvine, California, USA",
      "type": "place",
      "importance": 6,
      "description_en": "Home of Pinnacli LLC and Dmytro Verzhykovskyi's professional base in Orange County, California since 2024.",
      "aliases": [
        "Orange County",
        "Irvine CA"
      ],
      "color": "#9a7fd1",
      "source_ids": [
        "SRC_CA_SOS_PINNACLI",
        "SRC_PINNACLI_SITE"
      ]
    },
    {
      "id": "place_dubai",
      "name_en": "Dubai, UAE",
      "type": "place",
      "importance": 6,
      "description_en": "Base of the Antonovich Design group and Solomia Home, the two Dubai clients of Dmytro Verzhykovskyi.",
      "aliases": [
        "Dubai"
      ],
      "color": "#9a7fd1",
      "source_ids": [
        "SRC_MMR_FEATURE"
      ]
    },
    {
      "id": "place_ukraine",
      "name_en": "Ukraine",
      "type": "place",
      "importance": 5,
      "description_en": "Country of origin of Dmytro Verzhykovskyi. Dmytro Verzhykovskyi studied in Ukraine, started his marketing career there, publishes in Ukrainian journals and is a member of the Ukrainian Marketing Association.",
      "aliases": [
        "Україна"
      ],
      "color": "#9a7fd1",
      "source_ids": [
        "SRC_MARKETING_IN_UKRAINE",
        "SRC_UMA_MEMBERSHIP"
      ]
    },
    {
      "id": "org_khmelnitsky_college",
      "name_en": "Khmelnitsky Polytechnic College",
      "type": "organization",
      "importance": 3,
      "description_en": "Ukrainian college where Dmytro Verzhykovskyi earned an associate degree in computer engineering in 2003 (self-reported).",
      "aliases": [],
      "color": "#5b8def",
      "source_ids": [
        "SRC_RESUME"
      ]
    },
    {
      "id": "topic_seo",
      "name_en": "Technical SEO",
      "type": "topic",
      "importance": 9,
      "description_en": "Core discipline of Dmytro Verzhykovskyi: site migrations, canonicalization, crawl-budget and indexation diagnostics, log-file analysis, Core Web Vitals, site architecture and internal linking.",
      "aliases": [
        "SEO"
      ],
      "color": "#3fb68b",
      "source_ids": [
        "SRC_RESUME"
      ]
    },
    {
      "id": "topic_ai_search",
      "name_en": "AI search visibility (GEO/AEO)",
      "type": "topic",
      "importance": 9,
      "description_en": "Flagship specialization of Dmytro Verzhykovskyi since 2024: visibility in Google AI Overviews, ChatGPT and Claude, entity and Knowledge Graph optimization, structured data, llms.txt, AI-crawler log analysis.",
      "aliases": [
        "GEO",
        "AEO",
        "Generative Engine Optimization"
      ],
      "color": "#3fb68b",
      "source_ids": [
        "SRC_RESUME"
      ]
    },
    {
      "id": "topic_luxury_marketing",
      "name_en": "Luxury segment digital marketing",
      "type": "topic",
      "importance": 8,
      "description_en": "Digital marketing for luxury interior design and furniture brands: the subject of Dmytro Verzhykovskyi's journal publications and twelve years of client work.",
      "aliases": [
        "luxury marketing"
      ],
      "color": "#3fb68b",
      "source_ids": [
        "SRC_BUSINESS_NAVIGATOR",
        "SRC_MARKETING_IN_UKRAINE",
        "SRC_MMR_FEATURE"
      ]
    },
    {
      "id": "topic_international_seo",
      "name_en": "International SEO",
      "type": "topic",
      "importance": 6,
      "description_en": "Multilingual portfolios in five languages including right-to-left Arabic, hreflang architecture, and multilingual editorial production (self-reported practice area).",
      "aliases": [
        "hreflang"
      ],
      "color": "#3fb68b",
      "source_ids": [
        "SRC_RESUME"
      ]
    },
    {
      "id": "topic_analytics",
      "name_en": "Analytics and measurement",
      "type": "topic",
      "importance": 6,
      "description_en": "GA4 including the Data API and server-side Measurement Protocol, Search Console with BigQuery bulk export, GTM, Looker Studio, custom Python and React dashboards (self-reported practice area).",
      "aliases": [
        "GA4",
        "web analytics"
      ],
      "color": "#3fb68b",
      "source_ids": [
        "SRC_RESUME"
      ]
    },
    {
      "id": "event_pub_2025_cycle",
      "name_en": "2025 publication cycle",
      "type": "event",
      "importance": 7,
      "description_en": "Three professional and scholarly articles published in 2025: Business Navigator (sole author, DOI), Pacific Business Review International (co-authored, Web of Science ESCI journal), and Marketing in Ukraine (sole author).",
      "aliases": [],
      "color": "#d96f6f",
      "source_ids": [
        "SRC_BUSINESS_NAVIGATOR",
        "SRC_PBRI",
        "SRC_MARKETING_IN_UKRAINE"
      ]
    }
  ]
}