{
  "schema_version": "1.0",
  "generated": "2026-08-15",
  "license": "CC-BY-4.0",
  "purpose": "Press and media items mentioning Dmytro Verzhykovskyi, with honest labeling: editorial coverage is distinguished from paid placements and from coverage of client companies.",
  "items": [
    {
      "id": "media_mmr_2025",
      "outlet": "MMR.ua",
      "title": "Секрети диджитал-успіху: як просувати люксові бренди за допомогою SEO та PPC",
      "date": "2025-01-20",
      "type": "editorial_feature",
      "url": "https://mmr.ua/show/sekrety-dydzhytal-uspihu-yak-prosuvaty-lyuksovi-brendy-za-dopomogoyu-seo-ta-ppc",
      "language": "uk",
      "source_id": "SRC_MMR_FEATURE",
      "notes": "Feature interview by the editor-in-chief of the Ukrainian marketing trade outlet. No advertising label."
    },
    {
      "id": "media_nurkz_2025",
      "outlet": "NUR.KZ",
      "title": "Как изменить подход к digital-маркетингу люкс-брендов для увеличения продаж, рассказал эксперт",
      "date": "2025-03-18",
      "type": "paid_placement",
      "url": "https://www.nur.kz/technologies/business/2227593-kak-izmenit-podhod-k-digital-marketingu-lyuks-brendov-dlya-uvelicheniya-prodazh-rasskazal-ekspert/",
      "language": "ru",
      "source_id": "SRC_NURKZ",
      "notes": "The page markup identifies it as advertiser content. Listed with that label for transparency."
    },
    {
      "id": "media_focus_2025",
      "outlet": "Focus.ua",
      "title": "Dmytro Verzhykovsky: Standard mass market solutions do not work in the premium segment",
      "date": "2025-07-17",
      "type": "paid_placement",
      "url": "https://focus.ua/",
      "language": "uk",
      "source_id": "SRC_FOCUS_UA",
      "notes": "Interview carrying the outlet's commercial content label. Exact article URL: see outlet archive."
    },
    {
      "id": "media_forbes_kz_company",
      "outlet": "Forbes Kazakhstan",
      "title": "Coverage of the Antonovych Design company (September 2023)",
      "date": "2023-09",
      "type": "client_company_coverage",
      "url": "https://forbes.kz/",
      "language": "ru",
      "source_id": "SRC_RESUME",
      "notes": "The article covers the client company he works with, not him personally. Included only to document the client's public profile."
    }
  ]
}