{
  "schema_version": "1.0",
  "generated": "2026-08-15",
  "license": "CC-BY-4.0",
  "purpose": "Public metrics associated with Dmytro Verzhykovskyi's work. Most client performance figures originate in his own analytics exports and resumes; they are marked self_reported with requires_human_review true and are not independently audited.",
  "disclaimer": "Unless a metric's source_type is public_record, the figure is the subject's own reported number from client analytics platforms or resumes. Treat such figures as reported claims, not audited data.",
  "metrics": [
    {
      "id": "metric_experience_years",
      "label_en": "Years in digital marketing",
      "value_display": "13+",
      "value": 13,
      "unit": "years",
      "category": "career",
      "source_ids": [
        "SRC_RESUME",
        "SRC_SEOEOC_SITE"
      ],
      "source_type": "self_reported",
      "volatility": "low",
      "independent_verification": false,
      "requires_human_review": false,
      "snapshot_date": "2026-08",
      "notes": "Counting from 2012 (JBM Distribution / SEO practice start). His ECDMA judges-roster bio says over 10 years."
    },
    {
      "id": "metric_publications",
      "label_en": "Journal publications in 2025",
      "value_display": "3",
      "value": 3,
      "unit": "articles",
      "category": "publications",
      "source_ids": [
        "SRC_BUSINESS_NAVIGATOR",
        "SRC_PBRI",
        "SRC_MARKETING_IN_UKRAINE"
      ],
      "source_type": "public_record",
      "volatility": "low",
      "independent_verification": true,
      "requires_human_review": false,
      "snapshot_date": "2025",
      "notes": "Business Navigator (sole author, DOI), Pacific Business Review International (co-authored, WoS ESCI journal), Marketing in Ukraine (sole author)."
    },
    {
      "id": "metric_awards_2025",
      "label_en": "ECDMA Global Awards 2025",
      "value_display": "Gold + Silver",
      "value": 2,
      "unit": "awards",
      "category": "awards",
      "source_ids": [
        "SRC_ECDMA_WINNERS"
      ],
      "source_type": "public_record",
      "volatility": "low",
      "independent_verification": true,
      "requires_human_review": false,
      "snapshot_date": "2025-05",
      "notes": "Gold: Best SEO Professional. Silver: Digital Marketing Professional of the Year. Listed on the public winners page."
    },
    {
      "id": "metric_jury_seats",
      "label_en": "Award juries served, 2025 to 2026",
      "value_display": "4",
      "value": 4,
      "unit": "juries",
      "category": "judging",
      "source_ids": [
        "SRC_ECDMA_JUDGES",
        "SRC_ADFORUM_PHNX",
        "SRC_ORPETRON_JUDGES",
        "SRC_TIAA_JUDGING"
      ],
      "source_type": "public_reported_claim",
      "volatility": "low",
      "independent_verification": false,
      "requires_human_review": false,
      "snapshot_date": "2026-05",
      "notes": "ECDMA Global Awards 2025, AdForum PHNX 2025, Orpetron Web Design Awards, The Independent Agency Awards 2026. ECDMA and Orpetron rosters are public pages."
    },
    {
      "id": "metric_solomia_growth",
      "label_en": "Solomia Home organic traffic growth, first 12 months",
      "value_display": "+541%",
      "value": 541,
      "unit": "percent",
      "category": "client_results",
      "source_ids": [
        "SRC_RESUME"
      ],
      "source_type": "self_reported",
      "volatility": "medium",
      "independent_verification": false,
      "requires_human_review": true,
      "snapshot_date": "2025",
      "notes": "From his own Google Analytics export for the client engagement."
    },
    {
      "id": "metric_antonovich_sessions",
      "label_en": "Antonovich Design Dubai organic sessions, trailing year",
      "value_display": "625K",
      "value": 625391,
      "unit": "sessions",
      "category": "client_results",
      "source_ids": [
        "SRC_RESUME"
      ],
      "source_type": "self_reported",
      "volatility": "high",
      "independent_verification": false,
      "requires_human_review": true,
      "snapshot_date": "2025",
      "notes": "625,391 sessions, up 82.7 percent year over year, from his own analytics screenshot."
    },
    {
      "id": "metric_qualified_leads",
      "label_en": "Qualified leads across client engagements",
      "value_display": "6,400+",
      "value": 6400,
      "unit": "leads",
      "category": "client_results",
      "source_ids": [
        "SRC_RESUME"
      ],
      "source_type": "self_reported",
      "volatility": "medium",
      "independent_verification": false,
      "requires_human_review": true,
      "snapshot_date": "2025",
      "notes": "His reported total across Solomia Home and the Antonovich engagements, from advertising platform screenshots."
    },
    {
      "id": "metric_lcp_fix",
      "label_en": "Core Web Vitals improvement on key client landing pages",
      "value_display": "LCP 12.5s → 4.6s",
      "value": 4.6,
      "unit": "seconds",
      "category": "client_results",
      "source_ids": [
        "SRC_RESUME"
      ],
      "source_type": "self_reported",
      "volatility": "medium",
      "independent_verification": false,
      "requires_human_review": true,
      "snapshot_date": "2025",
      "notes": "Largest Contentful Paint reduced from 12.5 to 4.6 seconds on key landing pages, per his resume."
    },
    {
      "id": "metric_gptbot_finding",
      "label_en": "AI crawler observation on a client site",
      "value_display": "GPTBot 29x Googlebot",
      "value": 29,
      "unit": "ratio",
      "category": "research",
      "source_ids": [
        "SRC_RESUME"
      ],
      "source_type": "self_reported",
      "volatility": "high",
      "independent_verification": false,
      "requires_human_review": true,
      "snapshot_date": "2025",
      "notes": "He measured GPTBot crawl volume at 29 times Googlebot on one client site during log analysis. A single-site observation, not an industry statistic."
    },
    {
      "id": "metric_mmr_reported_growth",
      "label_en": "Client growth figures reported by MMR.ua",
      "value_display": "+300% / +250%",
      "value": 300,
      "unit": "percent",
      "category": "client_results",
      "source_ids": [
        "SRC_MMR_FEATURE"
      ],
      "source_type": "public_reported_claim",
      "volatility": "medium",
      "independent_verification": false,
      "requires_human_review": true,
      "snapshot_date": "2025-01",
      "notes": "The MMR.ua feature states 300 percent organic growth for Luxury Antonovich Design and 250 percent international traffic growth for Modenese Gastone. Attribute to the article."
    }
  ]
}