{
  "schema_version": "1.0",
  "generated": "2026-08-15",
  "license": "CC-BY-4.0",
  "purpose": "Service and competency map of Dmytro Verzhykovskyi, grouped into the same clusters as the specializations page. Descriptions are his own self-reported practice areas; no prices are published.",
  "clusters": [
    {
      "id": "svc_technical_seo",
      "name_en": "Technical SEO",
      "items_en": [
        "Site migrations with 1:1 URL preservation",
        "Canonicalization and redirect strategy",
        "Crawl-budget and indexation diagnostics",
        "Server log-file analysis",
        "Core Web Vitals and page speed",
        "Site architecture and internal-linking systems",
        "E-E-A-T and trust-signal review"
      ]
    },
    {
      "id": "svc_ai_search",
      "name_en": "AI search visibility (GEO/AEO)",
      "items_en": [
        "Visibility in Google AI Overviews, ChatGPT and Claude",
        "Entity and Knowledge Graph optimization",
        "Structured data (Schema.org, JSON-LD)",
        "llms.txt and machine-readable data layers",
        "AI-crawler log analysis",
        "Citation-ready passage formatting"
      ]
    },
    {
      "id": "svc_international",
      "name_en": "International SEO",
      "items_en": [
        "Multilingual portfolios in five languages including right-to-left Arabic",
        "hreflang architecture",
        "Multilingual editorial production (EN, UK, RU, AR, IT)"
      ]
    },
    {
      "id": "svc_content",
      "name_en": "Content strategy and production",
      "items_en": [
        "AI-assisted, human-edited production pipelines grounded in live SERP data",
        "Editorial standards with automated quality gates",
        "Blog, landing, category, FAQ and pillar-hub formats"
      ]
    },
    {
      "id": "svc_analytics",
      "name_en": "Analytics and measurement",
      "items_en": [
        "GA4 including Data API and server-side Measurement Protocol",
        "Search Console including BigQuery bulk export",
        "Google Tag Manager, Looker Studio",
        "Custom dashboards (Python, FastAPI, React, SQL)",
        "Conversion and lead attribution"
      ]
    },
    {
      "id": "svc_infrastructure",
      "name_en": "Web infrastructure",
      "items_en": [
        "Cloudflare (DNS, Pages, cache), Bunny CDN",
        "nginx, Astro, WordPress, Laravel",
        "Python and Node.js automation, Playwright audits"
      ]
    },
    {
      "id": "svc_paid",
      "name_en": "Paid search (supporting)",
      "items_en": [
        "Google Ads: Search, Performance Max",
        "Meta Ads"
      ]
    },
    {
      "id": "svc_products",
      "name_en": "SEO software he builds",
      "items_en": [
        "Sextaris: keyword and search-demand intelligence SaaS",
        "Knowledge Graph and entity-audit SaaS",
        "MCP server exposing SEO research tools",
        "Self-hosted Search Console aggregator (FastAPI, React)"
      ]
    }
  ]
}