Dmytro Verzhykovskyi earned an associate degree in computer engineering in Ukraine in 2003, studied computer science and marketing at Khmelnytskyi National University from 2003 to 2007, started his marketing career in 2011, and has practiced SEO since 2012. His first published research, an article on e-commerce breadcrumb navigation, appeared on Habr.com in 2014.
Dmytro Verzhykovskyi earned an associate degree in computer engineering from Khmelnitsky Polytechnic College, Ukraine, in 2003.
Ukrainian college where Dmytro Verzhykovskyi earned an associate degree in computer engineering in 2003.
Ukrainian university where Dmytro Verzhykovskyi studied computer science and marketing from 2003 to 2007.
The first marketing roles of Dmytro Verzhykovskyi were in Ukraine: marketing manager at the Euromotors Peugeot dealership network from May 2011 to July 2012, then digital marketing specialist at JBM Distribution, the national Panasonic distributor, from August 2012 to December 2013.
Peugeot dealership network in Ukraine where Dmytro Verzhykovskyi worked as marketing manager from May 2011 to July 2012.
National distributor of Panasonic in Ukraine. Dmytro Verzhykovskyi worked there as a digital marketing specialist from August 2012 to December 2013.
Dmytro Verzhykovskyi has practiced search engine optimization since 2012, the year he joined JBM Distribution.
On February 7, 2014 Dmytro Verzhykovskyi published a research article on Habr.com about breadcrumb navigation in e-commerce. In the article he stated that 68 percent of the sites he reviewed implemented breadcrumbs incorrectly. The article is publicly available under his username verydima.
The later publications of Dmytro Verzhykovskyi, including three journal articles in 2025, are documented on the publications page.
Dmytro Verzhykovskyi holds eight current Google certifications issued through Google Skillshop: Google Ads Search, Google Ads Display, Google Ads Video, Google Ads Apps, Google Ads Measurement, AI-Powered Performance Ads, AI-Powered Shopping ads and Grow Offline Sales. All eight were issued in August 2026 and are valid for one year. Each certification has its own verification page on the public credential wallet of the issuer. He also holds three Semrush Academy certificates issued in August 2026 and valid for one year: On-Page SEO and AI Search Essentials with Semrush, International SEO, and Local SEO Essentials with Semrush. Two LinkedIn Marketing Academy certifications, Marketing Measurement and Content and Creative Design, were completed on August 9, 2026 and are valid until August 9, 2028. Each of these five is published on the issuer domain. He additionally reports completing the Reddit Ads Fundamentals Certification and Pinterest Advertising Essentials in August 2026; neither has a public verification page.
From 2014 the career of Dmytro Verzhykovskyi shifted to luxury-brand clients, starting with the Antonovich Design group in Dubai. The full engagement history is on the career page; the dated chronology with sources is on the timeline page.