Specializations

The practice areas of Dmytro Verzhykovskyi, grouped into eight clusters. Since 2024 his flagship specialization has been AI search visibility (GEO/AEO): shaping how brands show up in Google AI Overviews, ChatGPT and Claude through entity optimization, structured data, llms.txt files and AI-crawler log analysis. He also runs multilingual SEO portfolios in five languages, including right-to-left Arabic, with hreflang architecture and editorial production in English, Ukrainian, Russian, Arabic and Italian.

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Competency clusters of Dmytro Verzhykovskyi

Technical SEO core

  • Site migrations with 1:1 URL preservation
  • Canonicalization and redirect strategy
  • Crawl-budget and indexation diagnostics
  • Server log-file analysis
  • Core Web Vitals and page speed
  • Site architecture and internal-linking systems
  • E-E-A-T and trust-signal review

AI search visibility (GEO/AEO) flagship since 2024

  • Visibility in Google AI Overviews, ChatGPT and Claude
  • Entity and Knowledge Graph optimization
  • Structured data (Schema.org, JSON-LD)
  • AI-crawler log analysis
  • Citation-ready passage formatting

International SEO 5 languages

  • Multilingual portfolios in five languages including right-to-left Arabic
  • hreflang architecture
  • Multilingual editorial production (EN, UK, RU, AR, IT)

Content strategy and production content

  • AI-assisted, human-edited production pipelines grounded in live SERP data
  • Editorial standards with automated quality gates
  • Blog, landing, category, FAQ and pillar-hub formats

Analytics and measurement analytics

  • GA4 including Data API and server-side Measurement Protocol
  • Search Console including BigQuery bulk export
  • Google Tag Manager, Looker Studio
  • Custom dashboards (Python, FastAPI, React, SQL)
  • Conversion and lead attribution

Web infrastructure infrastructure

  • Cloudflare (DNS, Pages, cache), Bunny CDN
  • nginx, Astro, WordPress, Laravel
  • Python and Node.js automation, Playwright audits

Paid search (supporting) supporting

  • Google Ads: Search, Performance Max
  • Meta Ads

SEO software Dmytro Verzhykovskyi builds products

  • Sextaris: keyword and search-demand intelligence SaaS
  • Knowledge Graph and entity-audit SaaS
  • MCP server exposing SEO research tools
  • Self-hosted Search Console aggregator (FastAPI, React)