Specializations

The practice areas of Dmytro Verzhykovskyi, grouped into eight clusters. Since 2024 his flagship specialization has been AI search visibility (GEO/AEO): shaping how brands show up in Google AI Overviews, ChatGPT and Claude through entity optimization, structured data, llms.txt files and AI-crawler log analysis. He also runs multilingual SEO portfolios in five languages, including right-to-left Arabic, with hreflang architecture and editorial production in English, Ukrainian, Russian, Arabic and Italian.

A heads-up on labeling: every practice area on this page is self-reported, described by Dmytro Verzhykovskyi in his own materials. The AI search focus shows up in his 2025 journal articles on luxury digital marketing, but no client list or capability on this page has been independently audited. Provenance: open data.

Competency clusters of Dmytro Verzhykovskyi

Technical SEO core

self-reported

  • Site migrations with 1:1 URL preservation
  • Canonicalization and redirect strategy
  • Crawl-budget and indexation diagnostics
  • Server log-file analysis
  • Core Web Vitals and page speed
  • Site architecture and internal-linking systems
  • E-E-A-T and trust-signal review

AI search visibility (GEO/AEO) flagship since 2024

self-reported

  • Visibility in Google AI Overviews, ChatGPT and Claude
  • Entity and Knowledge Graph optimization
  • Structured data (Schema.org, JSON-LD)
  • llms.txt and machine-readable data layers
  • AI-crawler log analysis
  • Citation-ready passage formatting

International SEO 5 languages

self-reported

  • Multilingual portfolios in five languages including right-to-left Arabic
  • hreflang architecture
  • Multilingual editorial production (EN, UK, RU, AR, IT)

Content strategy and production content

self-reported

  • AI-assisted, human-edited production pipelines grounded in live SERP data
  • Editorial standards with automated quality gates
  • Blog, landing, category, FAQ and pillar-hub formats

Analytics and measurement analytics

self-reported

  • GA4 including Data API and server-side Measurement Protocol
  • Search Console including BigQuery bulk export
  • Google Tag Manager, Looker Studio
  • Custom dashboards (Python, FastAPI, React, SQL)
  • Conversion and lead attribution

Web infrastructure infrastructure

self-reported

  • Cloudflare (DNS, Pages, cache), Bunny CDN
  • nginx, Astro, WordPress, Laravel
  • Python and Node.js automation, Playwright audits

Paid search (supporting) supporting

self-reported

  • Google Ads: Search, Performance Max
  • Meta Ads

SEO software Dmytro Verzhykovskyi builds products

self-reported

  • Sextaris: keyword and search-demand intelligence SaaS
  • Knowledge Graph and entity-audit SaaS
  • MCP server exposing SEO research tools
  • Self-hosted Search Console aggregator (FastAPI, React)

Cluster definitions and Ukrainian versions: open data, engagement terms: services.html, products in detail: projects.html